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	<title>Push Standards - Blog of Tom Ross, Web Designer and Young Entrepreneur</title>
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	<link>http://pushstandards.com</link>
	<description></description>
	<pubDate>Mon, 30 Jun 2008 11:45:59 +0000</pubDate>
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		<title>PSDFAN.com Update!</title>
		<link>http://pushstandards.com/2008/06/psdfancom-update/</link>
		<comments>http://pushstandards.com/2008/06/psdfancom-update/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 11:45:07 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Online Projects]]></category>

		<category><![CDATA[Photoshop Tutorials]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=282</guid>
		<description><![CDATA[Following the launch of PSDFAN, my most ambitious project to date, things are looking good! My first two tutorials have been very well received, and whilst it&#8217;s really too early to provide accurate traffic details I will say that the site looks set to easily break 1000 visitors again today!
I have to say that I [...]]]></description>
			<content:encoded><![CDATA[<p>Following the launch of PSDFAN, my most ambitious project to date, things are looking good! My first two tutorials have been very well received, and whilst it&#8217;s really too early to provide accurate traffic details I will say that the site looks set to easily break 1000 visitors again today!</p>
<p>I have to say that I love this post-launch madness. It&#8217;s SO much work - promoting/writing content pretty much non-stop. However, if you look at how much the average person is willing to work, then by working as hard as you possibly can you really stand out from 99% of people out there. I just wish there were more hours in my day.</p>
<p>If you would like to check out the first two PSDFAN tutorials (and let me know what you think), then please click the thumbnails below:</p>
<p><a href='http://psdfan.com/designing/design-a-cool-music-wallpaper/'><img src="http://pushstandards.com/wp-content/uploads/2008/06/musicwallthumb.jpg" /></a></p>
<p><a href='http://psdfan.com/text-effects/awesome-grunge-text-effect/'><img src="http://pushstandards.com/wp-content/uploads/2008/06/mouldtextthumb.jpg" /></p>
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		<title>PSDFAN.com Launched!</title>
		<link>http://pushstandards.com/2008/06/psdfancom-launched/</link>
		<comments>http://pushstandards.com/2008/06/psdfancom-launched/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 22:49:41 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Online Projects]]></category>

		<category><![CDATA[Photoshop Tutorials]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=281</guid>
		<description><![CDATA[It&#8217;s finally here! PsdFan.com has launched at long last! I&#8217;ll be posting more about the site tomorrow, as well as posting the first of many photoshop tutorials to come. 
 
For now, just enjoy the site and please check back to it soon. It&#8217;s going to be great, trust me :).
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s finally here! <a title="Photoshop Tutorials" href="http://www.psdfan.com" target="_self">PsdFan.com</a> has launched at long last! I&#8217;ll be posting more about the site tomorrow, as well as posting the first of many <a title="photoshop tutorials" href="http://www.psdfan.com" target="_self">photoshop tutorials</a> to come. </p>
<p> </p>
<p>For now, just enjoy the site and please check back to it soon. It&#8217;s going to be great, trust me :).</p>
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		<title>I hate my internet!</title>
		<link>http://pushstandards.com/2008/06/i-hate-my-internet/</link>
		<comments>http://pushstandards.com/2008/06/i-hate-my-internet/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 00:30:15 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[My Life]]></category>

		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=280</guid>
		<description><![CDATA[What&#8217;s the worst thing that can happen to me right now given all the client design work and online stuff I have happening? That&#8217;s right - my internet seems to have taken on a mind of it&#8217;s own. If I log into msn long enough to start up a chat with someone I&#8217;m quickly told [...]]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s the worst thing that can happen to me right now given all the client design work and online stuff I have happening? That&#8217;s right - my internet seems to have taken on a mind of it&#8217;s own. If I log into msn long enough to start up a chat with someone I&#8217;m quickly told that I&#8217;ve &#8216;lost my internet connection&#8217;. If I try responding to an email the same thing happens. If I try to get some work done I have to wait a few hours until it stops messing up. Without the internet my laptop becomes an annoying object taking up space on my desk.</p>
<p>Hope a new router later this week will fix things&#8230;</p>
<p>Apologies to anyone who&#8217;s having trouble hearing from me or if I&#8217;ve sounded a little exasperated in my emails.</p>
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		<title>PSDFan 1st Tutorial Preview!</title>
		<link>http://pushstandards.com/2008/06/psdfan-1st-tutorial-preview/</link>
		<comments>http://pushstandards.com/2008/06/psdfan-1st-tutorial-preview/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 21:32:01 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Online Projects]]></category>

		<category><![CDATA[Photoshop Tutorials]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=278</guid>
		<description><![CDATA[I&#8217;ve completed the first tutorial for PSDFan! The site still isn&#8217;t live but should definitely launch this week. Just to give you a quick taster of this first tut I&#8217;ve attached the final image - a cool music themed wallpaper. Don&#8217;t ask me why I went with music imagery, it just felt right.
I&#8217;d really appreciate [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve completed the first tutorial for PSDFan! The site still isn&#8217;t live but should definitely launch this week. Just to give you a quick taster of this first tut I&#8217;ve attached the final image - a cool music themed wallpaper. Don&#8217;t ask me why I went with music imagery, it just felt right.</p>
<p>I&#8217;d really appreciate any opinions from people if they like the final result and are interested in knowing how I made it.</p>
<p>Thanks!</p>
<p><a href='http://pushstandards.com/wp-content/uploads/2008/06/musicwallfinal.jpg'><img src="http://pushstandards.com/wp-content/uploads/2008/06/musicwallfinal-150x150.jpg" alt="" title="musicwallfinal" width="150" height="150" class="alignnone size-thumbnail wp-image-279" /></a></p>
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		<item>
		<title>I&#8217;m alive</title>
		<link>http://pushstandards.com/2008/06/im-alive/</link>
		<comments>http://pushstandards.com/2008/06/im-alive/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 17:19:40 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Online Projects]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=277</guid>
		<description><![CDATA[I&#8217;m sure many of you are getting sick of these &#8216;coming soon&#8217;, &#8216;quick update&#8217; posts, as I certainly know that I am. However, I can&#8217;t leave the blog without updating for yet another day. I leave you with a very quick message:
PSDFan is coming. Soon. It will be awesome.
Thankyou for your continued patience and support.
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m sure many of you are getting sick of these &#8216;coming soon&#8217;, &#8216;quick update&#8217; posts, as I certainly know that I am. However, I can&#8217;t leave the blog without updating for yet another day. I leave you with a very quick message:</p>
<p><strong>PSDFan is coming. Soon. It will be awesome.</strong></p>
<p>Thankyou for your continued patience and support.</p>
]]></content:encoded>
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		<title>Sooo close!</title>
		<link>http://pushstandards.com/2008/06/sooo-close/</link>
		<comments>http://pushstandards.com/2008/06/sooo-close/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 23:05:31 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Online Projects]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=276</guid>
		<description><![CDATA[Ok, this is getting ridiculous. I&#8217;ve been so busy and had so much client work on that my personal projects have dragged on far longer than expected. Another main reason for the delay is that I suffered a major creative block trying to come up with a design for PSDFan.com However, I was evidently feeling [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, this is getting ridiculous. I&#8217;ve been so busy and had so much client work on that my personal projects have dragged on far longer than expected. Another main reason for the delay is that I suffered a major creative block trying to come up with a design for <strong>PSDFan.com</strong> However, I was evidently feeling creative today and managed to finish a really nice looking design for the site! It should be ready to go live really soon and then this blog may actually see some activity!</p>
<p>The whole waiting around period really hasn&#8217;t left me with a lot to write about. However, this site is going to really take off if all goes to plan and it will also have 3 sister sites that I&#8217;ll be focusing on over summer. Launch expected in a couple of days!</p>
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		<title>Summer!</title>
		<link>http://pushstandards.com/2008/06/summer/</link>
		<comments>http://pushstandards.com/2008/06/summer/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 10:25:58 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Making Money]]></category>

		<category><![CDATA[Online Projects]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=275</guid>
		<description><![CDATA[Summer has finally begun! Time to make blog posts. Time to work on web stuff. Time to get rich (I hope!). I&#8217;ll be blogging about my many summer projects here over the next few months.
First up&#8230; 
DiscoverUnsigned.com has had delays in development and album launch but should relaunch within a week and see the debut [...]]]></description>
			<content:encoded><![CDATA[<p>Summer has finally begun! Time to make blog posts. Time to work on web stuff. Time to get rich (I hope!). I&#8217;ll be blogging about my many summer projects here over the next few months.</p>
<p>First up&#8230; </p>
<p>DiscoverUnsigned.com has had delays in development and album launch but should relaunch within a week and see the debut album go live.</p>
<p>PSDFan.com is about to be started on in Photoshop by moi - I&#8217;ll try and get some opinions on the design right here before launching it officially.</p>
<p>Other sites include:</p>
<p>A Wordpress themes shop</p>
<p>A VERY useful resource for bloggers</p>
<p>A coding tutorials site (really a sister site to psdfan.com)</p>
<p>And that&#8217;s just to start things off. Of course I don&#8217;t want to give myself too much to start with - so the priorities right now are my design clients, discoverunsigned and psdfan. After that will come the coding tutorials site, and then hopefully the theme shop and blogging resource. Then I have a few more site ideas up my sleeve.</p>
<p>My plan is to be making $2000 per month from advertising alone, as well as cash from designing for clients. On top of this will come the profit from selling albums via DiscoverUnsigned.</p>
<p>More updates soon when these projects get off the ground!</p>
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		<title>First Advertiser!</title>
		<link>http://pushstandards.com/2008/05/first-advertiser/</link>
		<comments>http://pushstandards.com/2008/05/first-advertiser/#comments</comments>
		<pubDate>Tue, 27 May 2008 19:28:38 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Push Standards]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=274</guid>
		<description><![CDATA[Well it looks like my little experiment with BuySellAds.com was a good one. Within a few hours I&#8217;ve secured my first advertiser.
The first ad spot goes to Adrian of Rubiqube. Not only am I grateful for his support, but his site rocks! The fact that BuySellAds is only running on an invite only system right [...]]]></description>
			<content:encoded><![CDATA[<p>Well it looks like my little experiment with <a href="http://www.buysellads.com">BuySellAds.com</a> was a good one. Within a few hours I&#8217;ve secured my first advertiser.</p>
<p>The first ad spot goes to Adrian of <a href="http://rubiqube.com/">Rubiqube</a>. Not only am I grateful for his support, but his site rocks! The fact that BuySellAds is only running on an invite only system right now seems to have attracted a much better quality of advertiser. This is great for bloggers as personally I dislike advertising for products/websites that I don&#8217;t think are any good.</p>
<p>I&#8217;m just off to have another look at Adrian&#8217;s website but my first impressions are an awesome design, and some really well written content. His content seems especially relevant to my audience of bloggers/designers, so please go and check it out!</p>
<p>If you want to take advantage of my low introductory ad prices then please click on the &#8216;advertise here&#8217; image in the sidebar. This really is the best time to purchase ad space as I&#8217;m planning on really growing the site over June.</p>
<p>I also couldn&#8217;t recommend BuySellAds enough. The whole service is entirely automated, meaning that instead of having to worry about getting advertisers I&#8217;ve just installed their lightweight script and that&#8217;s it! I just checked my inbox to find that I&#8217;d got my first advertiser and have been paid automatically.</p>
<p>More updates coming soon (after exams are done).</p>
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		<title>New Ads System in Place!</title>
		<link>http://pushstandards.com/2008/05/new-ads-system-in-place/</link>
		<comments>http://pushstandards.com/2008/05/new-ads-system-in-place/#comments</comments>
		<pubDate>Tue, 27 May 2008 01:21:36 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[My Life]]></category>

		<category><![CDATA[Online Projects]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=273</guid>
		<description><![CDATA[Some of you may have noticed the shiny new 125X125 ads in my sidebar. They are the result of upgrading my ads system to BuySellAds.com. The website has yet to prove itself (as I&#8217;ve just signed up), but looks very promising and takes all of the work out of managing my ads manually. It basically [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you may have noticed the shiny new 125X125 ads in my sidebar. They are the result of upgrading my ads system to <a href="http://www.buysellads.com">BuySellAds.com</a>. The website has yet to prove itself (as I&#8217;ve just signed up), but looks very promising and takes all of the work out of managing my ads manually. It basically allows to advertisers to purchase an ad through their website which will automatically be shown on my site for 1 month. I&#8217;ve set the initial price at $25 to try and attract earlier advertisers. If you&#8217;re interested in purchasing an ad spot then simply click on one of the blank ads in my sidebar.</p>
<p>My traffic&#8217;s still at 15,000+ uniques per month, and my Alexa has now dropped to 160k. However, I also realize that I&#8217;ve neglected the blog a little in recent weeks. I say &#8216;neglect&#8217;, but as you all know I&#8217;ve been hectically busy with final exams. Thankfully these are nearly over, and with summer starting I&#8217;ll be able to update the blog regularly and see traffic levels creep up above 20k per month again! Either way it&#8217;s pretty great value for advertisers!</p>
<p>More updates will be posted soon, but I can tell you that <a href="http://www.discoverunsigned.com">DiscoverUnsigned.com</a> is getting a complete facelift for the June debut album launch. I&#8217;m quite excited about this as I&#8217;ve rethought the website/business plan and it should be a whole lot better.</p>
<p>PSDFan.com is coming soon (I just need to design it!). I really can&#8217;t wait to launch this project as I predict big things for it. I&#8217;ve actually challenged Michael Dunlop (from <a href="http://www.retireat21.com">Retireat21.com</a>) to a little contest. He owns his own tutorials/webmaster website called <a href="http://www.webdesigndev.com">WebDesignDev.com</a>. You may remember that I wrote a tutorial for him a few weeks ago. Anyway, we&#8217;ve agreed to compete against each other as motivation to who can grow their site bigger. I realize that his site has search rankings that are years old, and is achieving nearly 1000 uniques per day already. However, I&#8217;m confident that I can grow psdfan past this point as soon as I&#8217;m on summer!</p>
<p>Other than that in the works I have a turnkey website, a Wordpress themes shop with a difference, a coding tutorials site, and a lot of offline events to do with Discover Unsigned. As you can see it&#8217;s going to be a busy summer, especially combining these projects with my web design work which I&#8217;m planning on dedicating myself too also.</p>
<p>Check back soon for updates, and wish me luck for my final exam :).</p>
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		<title>Simple=Better</title>
		<link>http://pushstandards.com/2008/05/simplebetter/</link>
		<comments>http://pushstandards.com/2008/05/simplebetter/#comments</comments>
		<pubDate>Wed, 21 May 2008 02:28:42 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[My Life]]></category>

		<category><![CDATA[Online Projects]]></category>

		<guid isPermaLink="false">http://pushstandards.com/?p=272</guid>
		<description><![CDATA[This is going to be quite a quick update as it&#8217;s gone 3am and I have a full day of revision tomorrow for my Thursday exams :(.
I just thought that I would update you with sites and how they&#8217;re progressing.
Psdfan.com will soon get designed.
DiscoverUnsigned is taking a back-seat to exams, BUT will undergo a full [...]]]></description>
			<content:encoded><![CDATA[<p>This is going to be quite a quick update as it&#8217;s gone 3am and I have a full day of revision tomorrow for my Thursday exams :(.</p>
<p>I just thought that I would update you with sites and how they&#8217;re progressing.</p>
<p>Psdfan.com will soon get designed.</p>
<p>DiscoverUnsigned is taking a back-seat to exams, BUT will undergo a full redesign/rethink in the next week or so. If this seems erratic after launch, especially given the site&#8217;s immediate success I don&#8217;t feel that it is. I get this with every project that I launch, but inevitably it is only after launching that I see how I <em>should</em> have done things! </p>
<p>With DiscoverUnsigned I was thinking about how the site will make money, and rather than through lame Google ads or affiliate programs the main idea was selling our monthly unsigned album. That&#8217;s great, a good business model that isn&#8217;t being done everywhere, and interest in the album by many people prior to launching. However, when I looked at the site I realized that to the new visitor it just looks like a blog, a regular old music blog. The main business venture is hidden about 3 pages into the site, only to be accessed via some crappy subpage.</p>
<p>That is just not good business, and it&#8217;s a stupid way to try and make money, as well as promote unsigned talent. After reading <a href="http://gettingreal.37signals.com/toc.php">one of my favourite ebooks</a> (written by 37signals) I decided to rethink the website, and to gear it more towards selling albums. After all, that is what will pay the bills, and is also what will help unsigned artist&#8217;s more than a simple blog post. I don&#8217;t know why this aspect of the site took such a back seat, it&#8217;s ludicrous. This is the concept that has excited me the most from day 1, and I&#8217;ve hardly put any emphasis on it!</p>
<p>In keeping with the 37 signals &#8216;Getting Real&#8217; ebook I&#8217;ve decided to strip the site down to it&#8217;s bare bones in an effort to focus the business. The new site (coming soon) will have a homepage with album cover, track previews and an option to buy it - simple as that. This will generate far more product awareness and overall sales than hiding the album away on a blog subpage.</p>
<p>I will still be updating the music blog, but not 3 times a day, leaving FAR more time to promote the album and give more worthwhile help to artists through this medium.</p>
<p>My advice in closing is:</p>
<p>> Keep your business as small as possible, it allows you to change things far easier.<br />
> Take away everything that is not vital to your business model<br />
> You may know what your site is all about, but new visitors won&#8217;t, view your website from their perspective!<br />
> Always push the parts of your business that set you apart, and are the most marketable.<br />
> Follow your passion, get involved in something that you can&#8217;t stop thinking about!<br />
> Aim for something that isn&#8217;t time consuming - you&#8217;ll have more time for promotion or other projects. Sometimes the more profitable websites involve less work, less updating and less hassle, just come up with a simplistic concept that you can leave to earn for you.</p>
<p>I hope these pointers were helpful, as they really define my business thinking. Apologies if there are any typos, but you&#8217;ll have to put up with my unprofessionalism for one day (I&#8217;m SO tired from exams I&#8217;m shocking myself by writing this update).</p>
<p>More updates soon, and possibly rejoicing when summer officially starts.</p>
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