Posted: 12:31 am by tom in
Blog,
Blogging,
Marketing
I’ve touched on this topic in a previous post but felt that it was important to go into more detail. This post will focus on why I think it’s important to go with one large advertiser, rather than many medium sized ones.
Time and time again I will see advertisers flood the market by advertising on just about every small-medium sized website going. What I want to propose is that it is a far better plan to use all of these combined advertising fees on one advert on a VERY large website.
For my casestudy I will be using the examples of JohnChow.com vs JohnCow.com. Both are large blogs, but obviously the former is much larger…
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Posted: 12:04 am by tom in
Blog,
Blogging,
Marketing
In business it’s generally considered easier to succeed with some success already behind you (look at economies of scale) - the same goes for blogging. Every blogger wants to become successful or a so called ‘pro blogger’ but do we ever stop to think about why? Fame? Money? Sure, these things are worth aspiring to, but for me, I’m hoping for a point where blogging gets easier and easier.
I’ve outlined the following 5 reasons why it’s easier to be a ‘pro blogger’:
1.) They can can spend more time writing and less time promoting - People are more likely to stick around and read your blog if it’s established, has a large readership and has built up a reputation for itself. All of these factors mean that your blog will effectively promote itself. continue reading
Posted: 8:24 pm by tom in
Blog,
Blogging,
Marketing
After blogging for a little while now I’m beginning to feel very pessimistic about the recommended promotional methods that most bloggers are telling people. In my eyes almost all of these methods are ineffectual, and a complete waste of time and money.
I’m going to outline just what I think is wrong with most promotional options available to bloggers:
Digg - Almost impossible to get on the front page, and very ineffective otherwise. Also if you do get on the front page you get a massive traffic spike sure, but also the possibility of a server crash. The main downfall of Digg is that the traffic is highly worthless. The Digg traffic spike is typically a massive vertical line up and then straight down. You would think that it would have some gradual run-off time, where a few visitors would be interested enough to check back to your site for a week or so. But sadly no, Digg users seem to have the attention span of a reality-television fan.
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Posted: 9:23 pm by tom in
Blog,
Marketing,
Push Standards
So here it is! This post is the first of many to come, and documents my first amazing week of blogging. I will explain EXACTLY what I did each day to receive the traffic that I am doing, and will try to detail what’s worked best for me and what hasn’t.
Please excuse the length of the post, but if you’re really interested in your blogging success you will take the time to read it!
Firstly here are some statistics to allow you to get an idea of my blog’s success over such a short period of time. Nothing ground breaking I grant you… but looking at many hugely popular blogs when they started out many of them were receiving less than 100 uniques per day in their first weeks. continue reading
