Posted: 11:54 pm by tom in Blog
After blogging for a little while it can become very easy to get stuck in a rut, or comfort zone. The simple reason for this is that you lose some of your original drive that you had after launching. When you launch a blog you have to work incredibly hard to get your first visitors trickling in. Whilst this can be hard work, it’s also great for showing people what they’re capable of. Think of how hard you worked to get your blog off the ground… are you working that hard today? Many people will answer ‘no’, when in fact you should be working just as hard, if not harder.
There are several reasons why you should be working harder. I’ve outlined these below:
You now have an audience with expectations. - Ok, so you’ve made your mark, proved that you’re for real? Well now it’s integral that you keep going! Your readers, no matter how loyal they are will not be sticking around to read poor quality content or wait for a week between blog posts. This is part of the pressure of blogging. Whereas before you were building up from zero, you can now either fall or keep moving upwards.
You’re in a better position to become successful. - There is no point in giving up now! You’ve worked hard and it’s paid off. You now have subscribers, commenters and an archive of posts. All of these factors will help to set you apart from all the terrible new blogs that exist. Now you must look for the next step up… If before you were moving out of the pool of failures and amateurs you now need to move out of the pool of your current contemporaries. This isn’t to say you must blank your existing blogging contacts, but at the same find new ones! It will be easier for you to grow now than it was to initially prove yourself. You have the foundations, now build on them!
You’ll get bored if you don’t continue to push yourselves. - Blogging is a tough business, as is motivation. Nobody will remain in their rut forever, they will eventually get bored and probably give up…
Now, with these things in mind, what exactly do I mean by being ’stuck in a rut’?
Just posting, nothing else. - This is something that many bloggers are guilty of. They have their audience, so they just post consistently and think that that’s enough. It’s NOT.
Ceasing promotion. - This relates to point 1. Promotion should be ongoing, no matter how large your blog is. You need to always be trying to reach new audiences, and to increase your blog’s exposure.
Never changing your visuals. - If you never change your blogs design, layout or functionality you will eventually get bored, and so will your visitors. A redesign can spark a new wave of interest in your blog, but little changes also help to demonstrate that you care about IMPROVEMENT. Improvement is key to being a good blogger. A great blogger will never have the mindset of ‘job done’. I’m personally planning on implementing several new features to Push Standards in the coming days/weeks and I’ve only been online for a month. Think of all the bloggers who leave their blog as it is for years.
Not exploring new topics. - It’s very easy to keep writing about the same things, especially if you’re particularly knowledgeable about them. However, scary as it may be it’s vital to explore new topics in your blogging. You don’t have to be an expert, but can in fact be learning as you post. New topics are an excellent way to broaden your learning through research. Who knows, you may find a new area of intrigue for yourself and your readers.
It is particularly useful to use your past blogging experiences to your advantage. I’ve learnt so much in a month of blogging, and so to not use this knowledge to my advantage would just be a waste. I hope that this post was helpful, and I urge you not to get into a comfort-zone mentality. ALWAYS work on improving your blog, it’s the only way to succeed.