I recently gave guest blogging a shot and was accepted to write for Freelance Folder - a high profile blog for freelancers. I was really happy with my article, and if you have a spare minute you should definitely check it out.
Now, this seems like the perfect scenario right? I’m getting more exposure by reaching a wider audience and my loyal readers here can simply click the link above to read my ideas. However, it just doesn’t feel the same as posting content here…
Sure, there are very compelling reasons for guest blogging, but I’ve decided not to go down that route with Push Standards. Having a little less time now that I’m back at university I want to put my all into writing quality content for MY readers, not somebody else’s. This isn’t to say that I have anything against guest bloggers, or Freelance Folder - it’s a fantastic blog and I highly recommend that you visit it. I just don’t feel the same satisfaction in linking to my article somewhere else as posting it here. I’m sure that some of my readers will read this post but not follow the link to my guest article. And this is a shame - I really liked that article.
Another reason why I’m deciding against guest blogging is that it doesn’t convert as well as I thought. I’ve received little to no traffic for my efforts. The reason for this is simple, as I always say people only want to be helped. They won’t care where the information is posted, as long as it’s helpful to them. Whilst I may feel like following author links as research your average reader will simply take what they can from your article and not care about the source.
A perfect example of this is JohnChow.com. I felt inclined to research how much traffic his guest bloggers were getting. Given the popularity of his blog I assumed that anyone lucky enough to write a guest article for him would receive a traffic spike from their author link alone. I was wrong. If you take the example of Michael Kwan, he wrote a guest article for John Chow that was published on the 9th of February. If you take a look at his Alexa page, not only has his traffic had no rise whatsoever, but if anything it’s gone down. This could be for any number of reasons, but it does seem to support my claim to give YOUR blog priority.
In conclusion these are tips when considering guest blogging: