After making it onto several CSS Gallery websites already I have just been accepted onto CssMania.com. Unsurprisingly my traffic has spiked, and subsequently I’m feeling pretty happy with myself. After all, why shouldn’t I? People are appreciating my design and I’m getting lots of hits.
However, this kind of traffic I choose to call Ego Traffic, and it’s all well and good, as long as you don’t take it too seriously…
I like to define Ego Traffic as:
Of course, Ego Traffic isn’t confined to links from Css Galleries. It is widely debated how useful social networking sites are, but it is undeniable that sites such as Digg do close to nothing most of the time. The absolute best you can hope for is the dreaded spike. Have a look through this article by Sujan Patel which sums up the pros/cons of Digg traffic nicely.
It’s not all bad:
It would be ignorant to push aside Ego Traffic as all bad, as a small percentage of it can usually be converted to desirable traffic, and perhaps even ongoing readership. In this case what’s important is to look past your traffic spike and focus on what’s useful. Instead of bragging about receiving 1000 visitors in a few hours, be pleased with those 5 new RSS Subscribers, and appreciate the few backlinks that may arise from your new exposure. After all, those are the things that really matter. Similarly if you are a website designer you may receive job enquiries from people who like your style - in this sense you are in the best niche to exploit Css Gallery ‘Ego Traffic’.
I would also like to announce that I will soon be blogging about a few new projects of mine that I’m working on. One of them will be highly relevant to this article as it will take all the time and effort out of submitting to galleries. I believe that this will be a useful resource for webmasters everywhere, as far too many people spend too long on ineffectual submissions. Apart from this I have several other much larger ideas in the pipeline, so check back for updates soon!
PS: I’m still giving away $100 worth of free ad spots, so if you haven’t entered that contest yet please go ahead!